University Hospitals Health System

University Hospitals in Cleveland has had a number of impressive innovations in its history. And at the time of its 140th year serving the community, it wanted to celebrate its achievements, which are often overshadowed by another place in Cleveland named the Mayo Clinic. The campaign was concentrated around neighborhood surrounding the campus, and included building paintings and banners, desk drops for employees, posters and tree wraps (yes, tree wraps). Below is the series of newspaper ads made for the campaign that might be the last long copy ads ever created.